Using your HBR coursepack, review the following articles in the coursepack:
- The Female Economy
- Customer Value Propositions in Business Markets
- Getting Brand Communities Right
- The One Number You Need to Grow
- Ending the War Between Sales and Marketing
Cite each source individually – do NOT cite as a coursepack!
Following your review, share a 750-words minimum review of the strategic marketing concepts discussed. Make sure to cite your sources individually – using their original published dates. This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document. Not accepted if there is no word document attached.
This initial post should be completed by Saturday at 11:59 p.m. EST. After you submit the initial posting, return to the forum and review the findings of your classmates. Post a meaningful comment or question (150 words minimum) to the postings of one (1) classmate. Peer postings should be completed by Sunday at 11:00 p.m. EST.