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Deontological ethics views morality in terms of a series of rules or obligations that must be followed. The deontological approach to ethical decision making considers the best option when confronted with an ethical dilemma. This is because it evaluates which actions adhere most closely these standards. The deontological approach, unlike other methods such as consequentialism or utilitarianism, does not focus on outcomes. Instead it examines whether an action is in line with a set of predetermined moral codes. In the example of lying it would be considered wrong, regardless of what benefits it might bring. This is how the deontological approach emphasizes universal principles of justice and morality above all other. Ultimately, this philosophy seeks to cultivate moral behavior by forcing people to adhere strictly to their own conscience and sense of what is just and fair – regardless of external pressure or incentives.