Choose one physical activity campaign to discuss. 

Ph. physical activity | Nursing homework help

The NFL Play 60 campaign will be the subject of this assignment.

Who: Children aged 6-18 years are eligible to participate in the NFL Play 60 campaign. The focus is on getting active and ensuring that they get at least 60 minutes of exercise each day. This campaign is sponsored and supported by the National Football League (NFL), its partners including Nickelodeon, American Heart Association and National Dairy Council.

What: NFL Play 60 aims to promote healthy living and combat childhood obesity. There are many resources available to help kids get active. These include after-school programs and online games. It also stresses the importance of good nutrition and proper hydration to ensure overall well-being.

Where: NFL Play 60 is being implemented across the country with an emphasis on children at schools and community centers. To reach more people, the campaign uses social media and online resources.

When: In 2007, the NFL Play 60 campaign began and it has continued to be ongoing ever since. The campaign is usually ongoing all year, and there are various initiatives and events throughout the year.

What: How the NFL Play 60 campaign uses multiple channels to reach its target audience. Here are some of these:

  • Television: This campaign partners with Nickelodeon in airing NFL-themed commercials and shows that promote healthy living and physical activity.
  • Print media: To promote the campaign, materials like flyers and posters are distributed to community centers and schools.
  • Community-based organizations: The campaign partners with organizations such as the Boys & Girls Clubs of America to offer after-school programs and community events promoting physical activity and healthy living.
  • Online resources


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