Discussion prompt | Nursing homework help
The advertisement I have chosen is an example of the fallacy of appeal to emotion which occurs when an individual attempts to manipulate their audience’s emotions in order to persuade them. In this case, the advertisement employs emotional language such as “be confident” and “be daring” in order to create a sense of urgency for viewers that they should buy their product; however, these empty words do not actually provide any evidence as to why it would be beneficial for consumers. This type of advertisement can also lead to people making decisions that are based more on emotions than facts. Additionally, by playing on people’s emotions it reduces the likelihood they will take time to properly research whether or not a product is actually suitable for their needs or within their budget. This is why businesses need to avoid manipulative marketing tactics. It can have a negative impact on both the customer and company’s reputation.