Apple Inc. Case Study | Business & Finance homework help
Apple is an extremely successful company. Their financial performance has been consistently better than their rivals over the years. For example, in 2019 Apple reported an annual revenue of $261 billion while its closest competitor—Microsoft—only had a revenue of $125 billion; this demonstrates how Apple’s products/services have been able capture larger marketshare compared to other tech giants.
Apple has higher margins that its rivals due to the fact it focuses on creating innovative products at premium prices. This allows them to take advantage of economies of scale and still remain competitive in pricing (e.g. iPhones). Apple currently has more than $200 billion in cash reserves. This suggests they are well prepared for the future.
Overall, these metrics demonstrate why Apple can considered one of most successful companies not just technology industry but also within business world as whole—showing potential investors why investing their money would beneficial both short term and long term.