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It is important to use the correct forms of research when trying to get more insight into possible marketing strategies. Firstly, surveys are a great way to collect data from large groups of people quickly & efficiently! You can do this online, or by using paper questionnaires. The questions should focus on important areas like product awareness, customer satisfaction, attitudes towards brands, and brand perceptions.
Marketing also requires secondary research. This involves gathering information from different sources, such as competitor analysis or industry studies. This helps to identify potential growth opportunities and gives one a better understanding of their present situation. Additionally , focus groups may be used in order to spark dialogue between participants regarding certain topics & products which can then help inform future decision making.
When looking for the best marketing research methods, you will find many options! Focus groups, surveys and secondary research can provide valuable information that will help you make educated decisions.