Describe the business and provide a summary of the business analytics they could apply to their business in multiple scenarios.

ABC company is an e-commerce startup. The company sells clothing online via their website. They are now looking to increase their reach by running campaigns across various social media platforms. They must use analytics tools to determine which strategies work and which aren’t in order to maximise their returns.

One such tool they could apply would be predictive analytics, which can help them gain insight into potential customer behavior & preferences based on past data points – thereby providing invaluable information for creating targeted marketing campaigns that yield maximum ROI.

ABC can also use A/B Testing to analyze their business. This allows them accurately assess the performance of various web pages or product offerings without having to invest in market research, costly surveys, or large-scale marketing.

In addition, ABC could also benefit from using cohort analysis when looking at customer trends & demographic profiles over time – helping them identify potential risks/opportunities & take appropriate action accordingly. ABC could also look into sentiment analysis techniques to determine public opinion about products and services, before making major decisions.

Overall, ABC has multiple options when it comes to utilizing business analytics – ranging from predictive modeling & A/B testing to cohort analysis & sentiment analysis etc.All of these can give valuable insight that will ensure your success moving forward.