What do you think is the biggest obstacle to business sustainability?

Unconsciousness about the role of ESG factors in business sustainability is one of the biggest obstacles to sustainable business. ESG stands for environmental, social and governance (ESG) factors that are used by organizations to measure their impacts on people, the planet, and profit. Businesses that don’t pay attention to these factors or fail to prioritize them in their business operations run the risk of causing long-term damage to profitability and reputation.

Uncertainty about how businesses will measure progress toward sustainability goals is another key problem. It is difficult for businesses to measure their performance and develop strategies for improvement if they don’t have the right metrics. Furthermore, many companies face difficulties when trying to access capital needed to invest in green initiatives due to investors’ unfamiliarity with such investments.

Finally, there is often an underlying assumption among those responsible for implementing sustainable practices within an organization that doing so will incur additional costs and reduce profits – something which can act as significant disincentive when it comes developing more sustainable solutions over time.

Overall, while sustainability continues gaining recognition as a critical factor for success in today’s economy, there remain several obstacles associated with transitioning existing structures towards more sustainable practices. If we are to make our companies more resilient, it is important that we recognize and address these issues.