How can the analysis of competition and competitive advantage assist us in valuing Facebook’s shares?

Analysis: Facebook valuation 1489

The analysis of competition and competitive advantage can assist in valuing Facebook’s shares by helping investors understand the company’s position within its industry. By understanding a company’s level of competitiveness, investors are able to gain insight into the potential market share that a given firm may be able to capture over time, as well as any past successes or failures in terms of product innovation, pricing strategy, and customer acquisition. For example, if Facebook has been successful historically in creating an effective user experience for people to interact on its platform then this could lead to increased investor confidence regarding the future prospects of Facebook’s stock price. Analyzing the competition will also allow you to see where Facebook has weaknesses compared to other companies and help you make decisions regarding how to fix them so that they are not liabilities in the future. This information is valuable in any valuation of Facebook shares. It also provides greater confidence for investors when they make such investments.

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