Describe where and to whom you will focus your marketing efforts. For each, detail why they are important.

Health | FE005 | Walden University

I will concentrate my marketing efforts on the younger generation and Millennials. They are more likely to understand and appreciate my unique product features such as the stylish design, digital tech, integration with social media, ease-of-use, and simplicity. Additionally, this age group is particularly active in terms of both purchasing decisions and online engagement—making them an ideal customer base for my product.

My efforts will be focused on technology-savvy professionals with a desire for simplicity in their computing lives. These individuals are more likely to be interested in a product that has superior features while still being highly portable and easy to use—the qualities that define my product offering.

Finally, I want to make sure my product targets affluent adults who can afford to purchase quality goods and have a long-term appreciation of them. This demographic typically prizes style, craftsmanship, quality materials, cutting edge technologies and advanced features—all of which can be found in my product.

Targeting these key demographics and tailoring messaging about how the product is more usable than traditional laptops or computers while maintaining portability will allow me to be confident that we can maximise our sales potential. This allows me to appeal directly at those who are most interested in our product.

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