Identify an evaluation theory or model that is most appropriate to support your program plan. Explain which field developed this theory or model and describe how it has been applied in fields other than nursing.

Help with nursing homework| Nursing homework help

Theory of Reasoned Action (TRA), is an assessment theory. It is the best model to help me plan my programs. Ajzen & Fishbein developed the theory in social psychology in 1975. To predict behavior, the TRA considers attitude, behavioral intentions, and subjective norms. It presumes that people will behave in accordance with their intent. The intention is formed from their attitudes toward a particular behavior, as well as their perception of social pressure or subjective norm.

It has also been used in marketing research, health promotion, and other areas of nursing. In health promotion, it can be used to assess the impact of interventions on individuals’ beliefs about health behaviors and how these beliefs influence behavior change. TRA is used in marketing research to determine customer preferences and understand their influence on purchasing decisions and attitude formation. It can also be used for product design to improve customer engagement.

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