Discuss two of the biggest challenges facing financial managers today. 

Financial management – challenges ethics

The two biggest problems facing today’s financial professionals are:
Managing economic risk in unstable environments. Financial managers should constantly monitor and assess the potential for losses associated with investments to protect their business. Because it is often difficult to forecast how investment will perform over time, this becomes more critical in unstable markets.

-Balancing short term goals with long term strategies: As companies look to maximize profits in the short term, they often sacrifice long-term objectives such as investing in research & development or expanding into new markets. These goals must be balanced by financial managers to ensure shareholders receive positive returns.

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