What are Priceline’s internal strengths and weaknesses?

Business & Finance homework assistance| Business & Finance homework help

Stärkes: Priceline is a brand that has strong loyalty and brand recognition among customers. They also have a great reputation for excellent customer service. Its pricing system allows customers to cut down on travel costs by bidding at the lowest possible prices. You can also compare prices for flights and hotels by using the extensive selection.

There are some weaknesses: Priceline’s complex booking process may make it difficult to capitalize on mobile bookings, despite its strengths. In addition, Priceline’s emphasis on discount pricing may result in lower profits than those of other online travel agencies that can charge higher rates. Finally, Priceline’s lack of diversification into other areas such as car rentals or cruises limits potential growth opportunities within the industry.

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