Discuss the key strategies that the company was pursuing at the time the case ended.

Amazon | ESSAY | Rutgers University – Camden

The company had several strategies in place to make sure it was successful at the end of the case. To stay ahead of the competition and grow market share, their first strategy was product innovation. They wanted to increase their customer base and target new customers with their products. They were also looking to reduce operational costs and improve efficiency by streamlining their processes. This included using technology for more effective workflow management. They also wanted to establish a brand identity that could help them differentiate themselves from other companies through their marketing campaigns. These strategies allowed them to reach their goals successfully and remain competitive within a changing market.

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