What benefits do end customers realize when their suppliers invest in a Customer Relationship Management System?

Trailhead discussion | Business & Finance homework help

End customers can benefit from a supplier’s investment in a Customer Relationship Management (CRM) system in a number of ways. The CRM system provides access to customers’ data, such as their order history, preferences, and contact information. This allows them to provide better customer service. The CRM system reduces the time it takes to respond and allows customers to get the support they need regarding their order or inquiry. Additionally, having a centralized database allows for better tracking of customers’ needs and interests which can be used to personalize promotions or special offers based on past purchases or preferences. CRMs also allow suppliers to track customer sentiment and respond immediately if they have a complaint or issue with their product/services.

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