Explain which model (I / O model or resource-based model) you believe will best help a firm in the industry you researched earn above-average returns.

Business & Finance homework help| Business & Finance homework help

Verizon, a telecommunications company, is best positioned to achieve above-average returns using a resource-based approach. Resource-based models emphasize that leveraging unique core competencies and other resources can increase a company’s competitive edge and lead to higher economic profit. Verizon is able to gain an edge by using its strengths to outperform their competitors, allowing it to be more profitable.

Verizon could do this by leveraging their knowledge in 5G networks and cloud computing, as well as artificial intelligence (AI), and data analytics, more efficiently than any other company to increase market control and improve customer service. This will lead to further growth and opportunities. This strategy will help Verizon in gaining strategic advantage over competitors while being able to sustain high returns – especially when competing against global giants like AT&T, who have strong presence worldwide due to their size and scale.

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