Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each.

Bus 599 Week 3 Assignment yahoo.

Jeff Bezos started Amazon.com with the aim of creating an online bookstore. It quickly expanded to offer a wider range of products and services, and as of 2020, Amazon is one of the world’s largest online retailers, offering consumers access to millions of items from around the world. Amazon Web Services also provides cloud computing and makes consumer electronics such as Kindle ereaders and Fire tablets. Amazon’s core business includes the sale of a broad range of products, such as music, ebooks, video, clothing, household appliances, and electronics. Additionally, they offer streaming media services, such as Prime Video.

Yahoo! was founded in 1994 by Jerry Yang and David Filo with the primary focus being a comprehensive directory site for web content used by people exploring what was then known as “the World Wide Web”. Over time Yahoo rebranded itself multiple times shifting its focus to include email hosting service (Yahoo Mail) search engine advertising (Overture & Yahoo Search Marketing), advanced analytics tools with personalization features that allowed delivering better customer experience (My Yahoo feature). Today it vastly serves media content via news sites or video streaming platforms – acting mostly as an ABC network twin or subsidiary company for well known brands like Tumblr social networking site or Flickr photo sharing website; this makes core business for Yahoo diversified into different areas including content delivery & curation via paid partnerships or even internal staff employed editors / aggregation solutions along with managing & servicing ad campaigns across its owned websites working within same network eco system

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