Graeter’s grows through good management
Graeter’s most important strengths lie in its strong customer loyalty, unique recipes and processes that result in a superior quality product, and its expansive distribution network across the United States. A long history of innovation has allowed Graeter to develop new flavor and product lines in response to consumer needs. Its reputation for providing excellent service also adds to the company’s strength.
However, Graeter’s main weakness is that it lacks economies of scale which makes it difficult to compete against larger ice cream companies in terms of pricing. In addition, there is no international presence nor expansion plan yet. This limits the long-term growth prospects and reduces opportunities for major gains in foreign markets.
The production process depends heavily on traditional hand-crafted methods. However, technology changes may prove to be a hurdle. They should instead consider going automated.