What is going on at CPK? What decisions does Susan Collyns face?

Business & Finance Case Analysis | Business & Finance homework help

Susan Collyns at CPK is charged with ensuring the company’s continued competitiveness and sales growth in difficult economic times. In order to improve sales, she must make tough decisions regarding how best to use their resources.

You can reduce the price of certain products, offer discounts and promotions to frequent customers, introduce new products or service that address specific customer needs, invest in marketing campaigns that target prospective customers, improve your checkout/check-in experience, etc.

She also has to decide which stores should remain open or be closed depending on location’s role within company’s overall strategy – this requires careful consideration as closing any site could potentially have negative financial implications for CPK if there are not enough customers willing purchase from other outlets situated nearby.

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