If you were charged with developing marketing and/or promotion to highlight this disparity and correct it in Saudi Arabia, how would you go about this?

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If given the task of developing and promoting marketing to correct this problem in Saudi Arabia, my focus would be on multi-channel approaches that use both traditional media (e.g. radio, print ads) and digital media (e.g. social media campaigns). Engaging local influencers that can act as role models for the community is crucial when trying to tackle inequality.

These campaigns need to be both informative and compelling in content. They should highlight the benefits of addressing these disparities for various stakeholders, while also providing information on steps citizens or businesses can take to make a difference through volunteering or donations. In order to support efforts toward achieving equity in the country, public-private partnerships could be created between non-profits, government bodies, businesses, as well as other sectors.