Why do companies have to make strategic choices concerning the products and services they put into certain markets and how they plan to compete against their peers.

Wk6: article review & | Business & Finance homework help

Overview – a brief overview of the company history and background, products/services offered and any relevant current news (this section can be no more than one page).
SWOT Analysis – a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of their chosen company. Each item should include insight into how it contributes to overall company profile.

Competitive Profile Matrix – identify several direct or indirect peers for your chosen company’s competitive landscape; fill out a competitive matrix for those companies including strengths, weaknesses and some measurable data points such as revenue growth or market share to help compare them against one another. This analysis will also provide information on which company is winning.

Suggestions & Recommendations – Provide some recommendations based upon what you have seen from your research about where the company you are profiling might want to go strategically moving forward. Based on real-world examples, these could be modified to suit the company’s current needs.

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