Article review – business ethics
In the article “Communication as a Strategic Tool in Planning”, author Ann Burns discusses how communication plays an important role when it comes to strategic planning. Effective communication is crucial for successful strategies. It should therefore be considered an integral part any strategic planning plan. Burns suggests the following seven components of strategic communication.
Burns’s first point relates to the need to identify and include relevant stakeholders. In order to make informed decisions, it is important to involve stakeholders from different backgrounds. This second aspect focuses on building strong relationships among leaders and others within an organization that have a stake in specific projects or initiatives. It encourages active participation on both sides and fosters trust among groups. This is possible through close interpersonal relationships, which establish respect towards each other while also allowing for the possibility of new solutions to problems that may arise.
The third aspect, which is quite interesting, emphasizes that everyone needs to consider different views within the group. Discussions should be open and honest.
Fourth topic discussed talks particular attention crafting tailor-fit messages appeal to nature speaking language audience paying. Fifth element considers proper use media outlets circulation quality materials fine tuned respective medium guarantee maximum visibility subject creating powerful impression hearts listeners grab their emotions and hold them. Sixth factor creates dialogues facilitate interactions ask questions analyze issues reach mutual resolution finally evaluate effectiveness initiative. Seventh attribute allows engagement feedback loop between departments keeping track of current trends developing realigning strategy base changing circumstances surface maintaining constant cycle growth development keeping updated. Always keep an eye on the end goal taking proactive