Explain what the company needs to consider if it is going to move to a more on-line approach for its sales and marketing activities.

it and business| it and business

A company must consider many aspects when deciding whether to make the transition from traditional sales to online marketing. The potential changes in operation for the operational departments, particularly the IT department. The increased need for digital content and capabilities from customers means IT departments must be prepared by allocating resources to meet these demands. It is also important to devise strategies that will ensure that current systems work with new processes, as well as prepare for the future.

Businesses are increasingly outsourcing IT development and maintenance to save money. However this option comes with drawbacks such as lack of control/oversight over functions being outsourced as well as security issues given rise of cyber threats & other malicious behavior occurring within computer networks today. Businesses must evaluate all risks before making a decision to go this route. However, they should also ensure necessary security safeguards for data that is entrusted.

The future trends in technology that businesses should be paying attention to include cloud computing. This includes the use artificial intelligence (AI), automation of tasks, and improved customer experience.

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