Identify at least three types of marketing research that Dunkin used.

Marketing discussion | Business & Finance homework help

Dunkin Donuts utilized three types marketing research in order to update their menu and put emphasis on newer, more delicious products. They used exploratory research as their first method of research. This type of qualitative data collection is done in order to gain insight into the customer’s needs, wants and desires (Perreault et al., 2017). Dunkin Donuts conducted customer interviews to determine what they could do differently with their products. Dunkin Donuts used descriptive research to market their products. This is a quantitative approach used to provide insights into consumers’ buying habits in order to inform decisions regarding price points and distribution channels (Perreault et al., 2017). Dunkin Donuts collected this information by using surveys that measure how often people visit a particular place within a time frame and also monitor which products are selling most frequently. Dunkin used causal research as well. Causal Research asks “Why?” questions such as why certain product attributes result in higher preferences among customers (Perreault et al., 2017). After consuming test products during concept testing, they examine the correlations between variables like flavor combinations, sales and ingredients substitutions. They also evaluate acceptability ratings and satisfaction from buyers. Through employing these three types of marketing research tactics – exploratory , descriptive , & causal –  Dunkins achieved success redefining its product offerings aligning them closely current trends anticipating future demand ultimately becoming one biggest names food joy business world!

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