Weaknesses: One potential weakness of fast food franchises is their limited menu selections resulting in some consumers seeking variety from other vendors(Hiltebeitel & Wodika 2018). In addition, changes made such as reducing sodium content or relying more heavily on plant-based ingredients may dissatisfy certain patrons who prefer traditional flavors (Yang & Gabbard 2017). This could lead to a decrease in loyalty among these customers.(Kerpal et al., 2020 ).
Opportunity: Franchises that sell fast food can have many ways to stand out from their competition. Offering discounts on weekends and holidays will help you attract more customers (Kumar 2011,). Also diversifying into markets outside just burgers/fries could expand customer base by offering additional items like breakfast foods or healthier vegetarian options further expanding their reach even further in today’s health conscious environment(Oneal et al.,2017 ).
Threats: There are many threats to fast food restaurant business models.
Trends: The industry is seeing an increase in demand for protein from plant sources, particularly among younger generations. If this happens it will be a permanent shift.
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