Analyze the commercial using the communications model. Who are the sender and receiver of the commercial?

The sender of the commercial is McDonald’s, as they are the ones who are promoting their products and services in order to reach potential customers. Viewers of the advertisement are the receivers. McDonald’s marketers would be concerned about encoding and decoding because if those processes aren’t done correctly then people won’t understand what they’re trying to advertise, which could lead them lose out on potential business.

The central message being conveyed through this advertisement is that you can get great value when you go with a meal from McDonald’s no matter what your budget may be. McDonald’s wants viewers to see that their meals are affordable and delicious. The receiver provides feedback by buying menu items from the restaurant or ordering food delivery from their website or app, making purchases at drive-thrus etc., all which will help McDonald’s generate more revenue for themselves through customer sales.

Overall I agree with my peers’ analysis; encoding and decoding must be executed properly in order for marketing messages like these to have any effect on potential customers. It’s important for consumers understand exactly what an advertiser is offering so they know why should choose one option over another particularly when it comes time purchase products/services from particular company prices offered play key role making decision process much easier than without understanding commercials meaningfully can provide

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