Because of the strict government regulations on their prices, gas stations and other retail outlets in the oil-and-gas industry are not allowed to participate in Black Friday sales. Prices of gasoline and other fuel products can be affected by many factors, including supply and demand and crude oil price and taxes. Retailers are restricted by price floor and ceiling sets by the government. This makes it more difficult to offer discounts or promotional offers. Furthermore, retailers are often unable to afford significant discounts because of low profit margins.
Black Friday discounts aren’t offered by gas stations because of their stable prices. Prices are reviewed and adjusted daily, so discounts or promotional offers would need to be available daily. It would prove logistically more difficult than offering discounts during an event such as Black Friday.
Black Friday Sales may be canceled by retailers operating in sectors with stable prices such as utilities or telecoms. Black Friday sales may also be avoided by luxury retailers, whose products can already be expensive, and therefore may not be considered to offer good bargains, even when they are discounted. Luxury retailers might choose not to take part in Black Friday sales, to preserve exclusivity or prestige.
Black Friday is not for retailers who operate in highly regulated or stable industries. It includes luxury retailers, gas stations and others in the oil and natural gas sector. Black Friday sales may be restricted to utility and telecom companies.