Create a memo proposal using the AIDA, convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. 

Memo Proposal

To: From Company President: [Your Name], [Your Role in the Organization] Date: [Today’s Date] Re: Request for a proposal to launch a product or service


A dedicated employee [Company Name]This is my proposal to launch a product or service I feel will add significant value for our company. We will reap a substantial return on our investment by developing this product/service, which I believe will help us remain competitive in the marketplace.

AIDA Model


It is vital that we invest in new products and services to stay on top of market changes and evolutions. We must keep up with our competition’s new offerings in order to remain relevant and draw new customers.


This is the product/service I propose. [Product/Service]. This product has been extensively researched and is highly in demand on the market. It fulfills a need our target customers are expressing, and it sets us apart among our competition.


We will increase our revenues, draw new customers and enhance our brand image by investing in this product/service’s development and launch. This will allow us diversify our product offerings, so we will be less dependent on one particular product.


This product/service is a good investment. I encourage you to consider it.

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