You would have many responsibilities as a category manager for beauty products at a discount national retail store. You will be expected to perform the following:
- Management of product mix: This would include identifying and choosing the Beauty Products products, as well as making sure they are in line with company goals and customer preferences.
- Negociations with vendors
- Marketing and promotions
- Analyzing customer and sales data. You will be required to analyze sales data and customer information to determine trends, make product and pricing decisions, as well as how to market those products.
- Inventory and Stock Management: Your job would involve managing stock levels and ensuring that the appropriate products are available. You will also be working in conjunction with other departments in order to maximize the effectiveness of product display and advertising.
- Coordination with other departments
- Staying up-to-date with the industry trends
In the scenario you described, you are the Category Manager of a new beauty brand Alikay Naturals, You should analyze the company’s product mix, pricing strategy, target market, and distribution channels to determine how it compares to its competitors. To increase sales, Alikay Naturals should identify areas that can be improved in its distribution strategy and product lines. It is important to keep an eye on the trends in sales for your product category. Make adjustments as necessary. Launch promotions and other campaigns to drive sales and increase traffic to your product category.