Write a persuasive memo presenting your recommendations for their business improvement program.

To: Executive team starting at: [Your Name] Date: [Date] Subject: Program for business improvement

Dear Executive Team

My recommendations are for the improvement of my business. Persuade Cafe’s information clearly shows that customers want a personalized, convenient and more personal dining experience. This will help us meet our customers’ needs and grow our business. I suggest that we offer online ordering and a loyalty program to address this need.

A loyalty program is a great way to encourage repeat customers and loyalty. Persuade Cafe survey revealed that 89% customers would return to restaurants with loyalty programs. Customers can choose to visit our restaurant instead of other competitors by receiving rewards such as free food or discounts for their frequent visits.

Online ordering will be easier for our customers. Persuade Cafe’s video explains that 66% of our customers order online to save time. Customers can place orders via our website, or through a mobile application. We make ordering easier and we increase sales.

These recommendations are not without cost, but they have many benefits. To implement a loyalty program we need to set up a tracking system that tracks customer purchases. This will be offset by the increased repeat business and loyalty of customers. Online ordering is similar. While it will involve some technology investment and possibly third-party platforms, the convenience of online ordering and possible sales growth will be well worth it.

Overall, I agree with my program recommendations to increase customer satisfaction and sales. We can offer a loyalty program as well as online ordering to better serve our customers’ needs. This will result in increased customer loyalty and higher sales.

We appreciate your consideration of my recommendations. These recommendations will have significant advantages for our company, and they will help us remain competitive in the marketplace.

Sincerely, [Your Name]

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