compare and contrast how the brand (Mc Donald’s) was marketed in the U.S. and in the Moscow region. Assess whether the firm successfully adapted its global strategy and messages for local audiences and will provide recommendations for the brand based on your own evaluation as well as the best-practice recommendations of other scholars and practitioners.

McDonald’s operates in more than 100 countries worldwide. It has a consistent global strategy with an international menu and worldwide marketing campaigns. The company tailors their marketing strategies to suit local tastes and cultures to appeal to different customers.

McDonald’s has used traditional media such as radio and television to market its products in the United States. It also uses social media and sponsors events. It has tried to reach health-conscious customers through offering healthier menu options and marketing these choices.

Moscow has seen unique problems for McDonald’s due to economic and cultural differences. McDonald’s had to change its menu to appeal to Russian taste buds by adding pelmeni and chicken kiev to their offerings. The company also had to contend with currency fluctuations and economic sanctions that could have an impact on its business in the area. McDonald’s Moscow is home to over 200 restaurants.

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