The role of social media in artisanal production.

Asia’s top brewery is Budweiser.The business works in countries like Vietnam, India, and South Korea (Budweiser, 2022).It was established in 1888 and has its headquarters in Shanghai, China.In Costa Rica, Budweiser will face severe competition from Maderos, Numu, Costa Rica’s Craft brewing firm, and Volcano brewing company.Maderos offers a variety of handcrafted beers nationwide.Number offers its clients canned flavored premium beers.Craft Brewing Company of Costa Rica also offers an extensive variety of handcrafted beers.The Volcano Brewing Company brews and distributes artisanal beer across Costa Rica.Beer consumption is prevalent in Costa Rica and has risen in recent years.The majority of Costa Ricans prefer buying beer over liquor and wine.A growing number of adolescents use beer during their free time.During the pandemic, online platforms are utilized to buy beer to prevent the transmission of the infection.The culture of beer consumption has existed for many years.Budweiser is a worldwide leader in promoting the beer culture.Since its inception, Budweiser has fostered the beer drinking culture in Vietnam, India, South Korea, and China, among other Asian countries.Utilization of social media channels for product promotion has expanded in recent years.YouTube, Twitter, Facebook, and Instagram, among others, are among the social media sites that corporations across the world are progressively using (Foster et al., 2017).Budweiser has a rich and potential international market in Costa Rica.Increasingly, adolescents and adults in Costa Rica are consuming more beer.However, Budweiser should anticipate fierce competition from Maderos, Numu, and others.In Costa Rica, social media platforms such as Facebook and YouTube may play a crucial role in the advertising and promotion of the Budweiser brand.Consumers may communicate and share their opinions and experiences about the quality of a certain product through social media.

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