Prepare a marketing plan for the NFL(National Football League) organization.

The Miami Dolphins were founded by Joe Robbie and Dany Thomas in 1965, as members of both the American Football Conference (AFC) and the National Football League. The team has been playing since 1966 and have won 13 AFL Eastern Division championships. Miami is one of the most successful football leagues. This school became the eighth member of the National Football League (NFL). The perfect game was first for an NFL team. The school won 1972’s AFC Eastern division division title and defeated the Washington Redskins 14-7 at the Super Bowl. George Wilson served as the initial coach for the football team. He left the AFL after a decade. (Cohn, 2017). There was an era marked by steady growth in talent which led to greater and more successful performances. In total, thirteen AFL east division championships and five AFC titles have been won by the football squad since 1970. Dan Marino was the quarterback of the football squad and he threw the most touchdown pass. In 1987, more than 76,000 people attended the Orange Bowl in Miami for the Dolphins’ first home game. Stephen Ross is the owner of the team. He has a net worth in excess $7.6 billion and ranks among the richest people in America. Forbes has listed Ross as the 185th wealthiest person in the globe for 2020.
The Miami Dolphins’ goal is to make South Florida a better place by using entertainment. Its mission statement describes its commitment to providing top-quality services that enhance the well-being and skills of its community. The institution’s many subsidiary organizations, including the Junior Dolphins Cheer Mission Statement (and the Miami Dolphins Foundations), support the development and well-being of members through other skills. The institution’s revenues have risen to $400 million over the past five years. This is a strong financial indicator (Gough, 2002). This is due to the popularity of the brand among its followers.
Mark Clayton and Mark Duper were among its most famous alumni. Fans have been critical of the institution’s performance, which has resulted in much derision and criticism. The Miami Dolphins performance dropped between 2010 and 2015. This led to a coach change. The 2016 season saw a turnaround with the team winning more than 10 preseason games. With a record 10-6, the Miami Dolphins came in second place in the AFC Eastern Division. The squad’s regular season record was 9-8 in 2021. This is a significant improvement from the 1-7 beginning. This club set a new standard by winning consecutive losing and winning streaks that spanned seven years.

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