How do you think his commandments play a role in being a top-notch sport marketer?

Bell Veeck was a top football marketer because he valued all stakeholders. These twelve commands are focused on spectators and athletes as well as sports managers. The first commandment, ‘take work seriously,’ is mainly applicable to football players who have a significant influence on brand equity. The most critical guideline because substandard work is a threat to the team’s image. They cannot repair the damage until they improve their performance (Mullin, et al. 2018). He emphasizes the importance of team leadership and home games in terms of attendance. In order to achieve optimal brand equity, and market repute, you must place an emphasis on all stakeholders.
I believe there must be a “we against them” mentality between teams. In order to increase brand value, sport teams might encourage inter-team competition (Dees et. al. 2021). The spectators’ attention is drawn to inter-team rivalry and this may result in a high attendance. To attract their supporters to home and away games, teams such as the Miami Dolphins use the “us against them” mentality to beat the New York Jets and Buffalo Bills. This allows them to make more money in ticket sales and ticket payments. The commandment also applies to me as I frequently attend well-respected sporting events due to the high value propositions. To build brand equity, and to attract more fans to the games, it is important that teams foster rivalry in sports.
A key rule is not to use history as a motivator even when the team does poorly. Sometimes, sports teams lose supporters due to poor performance. To encourage continued support, the sports club must draw on its past success and inspire hope (Mullin and co. 2018, 2018). A team’s failure can discourage supporters. However, many fans rely on their team’s past, romance and victories in order to support them.

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