What are the advantages and disadvantages of using social media as a research tool?

Because of technological advancement, social media, internet and applications have all become integral parts of everyday life. Social media, such as marketing research, has been used to predict customer behavior. Mart et. al. According to Mart and al., (2019), social media allows for the study of non-tangible aspects. Mart et al. Mart et al. (2019) argue that social media can leave a virtual trail while physical research hides some social contacts. It is easy to evaluate the social media users’ perceptions and knowledge about the subject under investigation because of the stream of information they provide.
Social media information is often referred to by the term “volunteered geographic information” (VGI) which means that social media users freely share their views, interests, perspectives, and conduct. Dwivedi et al. Dwivedi et al. (2021) highlight the limitations of social media research tools, pointing out that constant updates on the platform can hinder research. Although social media can be beneficial in research, its use should be controlled by appropriate parameters.
Most businesses now use social media to recruit staff. They search for professional websites, why the applicant should be hired, the opinions of others, as well as material that supports the candidate’s qualifications (CareerBuilder 2022). One adjustment that I would make to the profile on social media is not to upload images of me at parties. According to CareerBuilder (2022), 38% of employers won’t consider applicants sharing details about drug and alcohol abuse. Social media can have a significant impact on my professional reputation and abilities.

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