Samsung gadgets have a unique technology promise to attract their target audience. The analysis aims to determine if Samsung can make a profit by using a global product-line up strategy that is Activity-based, standard-cost and cost-plus. It will examine how the company can prevent growing components costs, which increase manufacturing cost. This report uses both quantitative and qualitative research to assess the collected data. This report is based upon secondary data collected via content analysis.
Samsung’s mission and vision statement are key to its business philosophy and influence the products and services it offers. Samsung’s corporate strategy focuses on technology and talent to create exceptional goods and services and promote global sustainability. Samsung has invested significant amounts in AMOLED technology which allowed them to create more powerful and sophisticated screen technology. (Samsung 2022). Samsung Galaxy S10 for instance is the first phone with High Dynamic Range 10+. It allows easier use of the device. Its goal to attract top talent and invest heavily in technology have also made it a leader in wireless charging innovations, making it easier for mobile phones to be charged.
Its commitment to innovation is the reason for Samsung’s strong brand equity worldwide. Samsung makes a wide range of technology devices such as televisions, refrigerators, mobile phones, and other gadgets. Samsung TV market share between 2019 and 2021 was 30, 31.9% and 29, 5.5% respectively (Samsung 2022). The business was able to sell 225.47 millions units in 2020 despite the Covid-19 outbreak, although demand fell to $213.54million in 2021. In 2019, the smartphone market share for the firm was at 20.9%, 19.6%, 20.0%, and 20.0%, respectively. It produced 160 million units in 2019. By 2021, the company will produce 180 million.
Samsung-or is the headquarters of the company, and six subsidiary companies are situated in South Korea. There are six domestic offices in Gummi and Gwangju. There are many overseas operations located in North America (Samsung), Europe and China. The IM division is home to nine regional headquarters while DS, Harman and Harman have each five.
Samsung, which accounts for 21.6% on the global morphine market, is the largest supplier. The corporation faces substantial competition from technological brands. Apple, an American technology firm that makes luxurious and expensive smartphones such as the iPhone, iPad, and iPod, is Samsung’s main competitor. Oppo LG, Lenovo, Xiaomi and Oppo are other prominent competitors. In 2021, Samsung accounted for 20% of all smartphone networks worldwide. Apple was at 18%. Other brands such as Vivo, Oppo and Xiaomi accounted for 12 percent, 8.4%, 7.8% and 7.8% respectively (O’Dea 2002).