Using an example, explain phase 1 on the international planning process.

First, determining where a company should invest is crucial in building an international presence. To determine whether the market’s restrictions are compatible with business beliefs, goals, and SWOT, it is important to analyze the global markets. A global telecommunications company may need to conduct due diligence to assess the country’s labor market, competition and the nature of FDI laws.
Businesses looking to expand internationally may need to change parts of their products to meet the requirements of regulatory authorities and the industry norms in the countries of interest. A telecommunications company must meet the Federal Communications Commission (FCC), minimum standards for electronic devices that have a processor above 9kHz in order to advertise their products, like mobile phones. The specified power and emissions limits for gadgets, which are typically below 1.6 Watts per kilogram (W/kg), must be met. The United States has regulations that prohibit mobile phones from transmitting and functioning at higher frequencies than this power level.
It is the removal of intermediaries in transactions, which allows buyers to directly buy from their producers. Customers can now buy direct from the producers through global marketing channels, especially via the Internet. Global marketing channels have also greatly improved in recent years due to less need for products to be passed through several hands before reaching customers. This results in greater profits for producers as well as fairer prices for consumers.

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