Tailored automotive business strategies in the context of digitalization and service-oriented models. 

The demand for autonomous cars is impacted by technology.
Most modern consumers seek autonomous or self-driving automobiles to reduce human touch (Alam, 2019). Companies are investing in augmented reality and artificial intelligence and incorporating new technologies to improve the driving experience for consumers.
The cost of gasoline has increased the desire for hybrid and electric automobiles.
Some modern consumers are compelled to select hybrid and electric vehicles due to the exponential growth in gasoline prices. Hybrid and electric vehicles are also environmentally benign, appealing to the growing population that is environmentally sensitive.
The desire for SUVs, pickup trucks, and premium automobiles has risen.
The demand for more comfort, dependability, and stability is causing modern consumers to choose SUVs, pickup trucks, and luxury vehicles over sedans.
Automobile businesses are investing on vehicle designs.
Automobiles are investing in distinct looks to attract more consumers.
Increasing demand exists for electrically rechargeable automobiles. The percentage of electric cars in the United States climbed from 4% in 2018 to 7.2% in 2020.
Hybrid electric vehicles (HEV) continued to be the most popular alternatively-powered vehicle type, with 172,149 units registered and 9.6% market share.
There is a significant fall in passenger car registrations since the majority of individuals choose personal cars.
Approximately 52% of the automotive market is comprised of gasoline-powered vehicles, making them the most popular kind.
In the second quarter of 2020, sales of gasoline decreased by 55.0%, from nearly 2 million units in the second quarter of 2019 to 929,309.
The demand for alternatively powered cars has risen from 2.4% in 2019 to 7.2% in 2020, a gain of 3.5 percentage points.
The demand for sport utility vehicles has soared.
The demand for SUV automobiles has expanded dramatically, rising from 18% in 2018 to 20% in 2021. Due to rising consumer demand, most automakers prioritize SUV manufacturing above sedans and other vehicle types.
The demand for sedans is decreasing.
The market for sedans in the United States has been consistent for many years. However, demand for sedans continues to fall as SUVs become more popular (Kancherla & Daim, 2018). Since 2008, the sedan has been vanishing from the country’s market. The sedan was the second most offered vehicle in 2019 with a total turnover of $18.85 million. In contrast, the volume declined from 6.8% in 2019 to 4% in 2020, a fall of 80%.
Increasing interest in electric vehicles.
From fewer than one million in 2015 to more than three million in 2020, the demand for electric vehicles has expanded steadily.
Increasing demand for hybrid automobiles
As consumers convert to electric vehicles, hybrid vehicle demand is also growing. The escalating cost of fossil fuels has led many individuals to choose hybrid vehicles, which are more fuel-efficient than pure gasoline or diesel vehicles.

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