Competitive analysis on Battery Electric Vehicle (BEV) market

Electric batteries are valued at $38 billion
According to estimates, the current market value for electric batteries will reach $560 billion in 2030. The exponential rise is a result of the increasing demand for electric vehicles (Kancherla & Daim, 2018).
The CAGR for this sector is 14.87%.
It is predicted that electric vehicle technology will grow at a rate of close to 15% annually due to innovation and investment. Investment in electric cars would increase the company’s sustainability.
CATL is the main provider.
Modern Amperex Technology Co., Limited, the world’s largest manufacturer of electric batteries, is a leading one. The institution can capture more of the market by investing in electric batteries.
Utilize product segmentation.
Tesla needs to use differentiation when producing electric batteries in order to combat rivalry. The corporation may invest in the production of Sodium-Ion batteries, which are more durable and effective in electric vehicles operating in low-temperature zones (Steen & Eric, 2015). Furthermore, lithium-ion battery fire danger is reduced by investing in sodium products.
Spend money for research and development.
Corporations should invest in research and development for different types of electric vehicles to meet the increasing demand. Solid-state batteries will improve the competitiveness of institutions. This study will allow universities to investigate ways to make the batteries lighter than lithium-ion.
For an exceptional value, you get enhanced features
In order to gain more customers from B2B, the institution should increase its value proposition. Tesla managed to produce a Tesla 4680 lithium battery using a table design. This allowed it to maintain a high charging speed and was possible because of its investment in research.
Value-based pricing is the best way to go.
For high profits and increased sales, it is important to set the best pricing. Because electric batteries are less common, there is less competition in the marketplace. Value-based pricing is a way for the company to set a higher price than the market rate due to its unique advantages to customers (Yu 2015).
It is possible to negotiate with suppliers at a very high level.
Resource scarcity gives providers greater bargaining power, which makes it difficult to determine the best price. The firm may raise supply costs to influence the cost of the goods.
The customers have a lot of negotiating power.
Tesla plans to invest in B2B by providing electric batteries at market prices to electric vehicle manufacturers such as General Motors or Toyota.
To develop pricing that is attractive to more customers, the company must compare its prices to CTL.

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